Would You Like to Sell Your Home Without Telling the World That It's For Sale?
The more people know that your property is available for sale, the more likely you will find someone who wants to buy it... Right? Not necessarily - times have changed! Imagine if, rather than shouting about your property from the rooftops, you could discretely pinpoint the perfect buyer for your home. We call it our 'Soft Launch'...
The critical component of selling your home has, for a long time, been exposure. The more people know that your property is available for sale, the more likely you will find someone who wants to buy it. If you're lucky, you might be able to get a few people interested and push the price up. Tell everyone about the property and hope someone likes it enough to make you an offer you can accept.
But what if you don't want to tell the world your home is For Sale? What if you would prefer a 'low-key' offering with no online advertising on Rightmove or Zoopla?
Maybe you want to sell but are struggling to find your next home and don't want the pressure of your property been seen by everyone.
Buyer Targeting
Times have definitely changed. At Amber Homes, we can offer a way to pinpoint your buyer in a busy market. You no longer need to showcase your home to anyone who will look at it. We offer a more refined search - think of it like finding Wally in his stripy jumper in an overly crowded picture.
Imagine if, rather than shouting about your property from the rooftops, you could discretely pinpoint the perfect buyer from your home.
And what is meant by the perfect buyer?
The buyer who is ready, willing and able to buy.
The buyer that is looking for a home just like yours.
The buyer with the budget to buy at your price and, because you don't need to market in the old way, may even pay you a higher premium to prevent you from advertising your property publicly. After all, they don't want to risk losing your home in a bidding way with any other buyers, do they?
One buyer identified using up-to-the-minute technology and artificial intelligence to highlight them out of the white noise of the buyers' market. Showing them your property that is already recognised as the perfect property for them.
You wouldn't need a barrage of loud marketing or a parade of viewers coming through your home.
You wouldn't need the whole world to know that you're trying to sell your home. You wouldn't need to tell your neighbours or even your family until you have a buyer secured.
The Ticking Clock of Marketing
Best of all, you wouldn't start the ticking clock of marketing.
Many people think that when marketing a property for sale, it's essential to get it listed on the property websites as quickly as possible. But this is wrong.
Why? Because once you've shown your property to the world, an imaginary timer starts. The countdown to a price reduction is on. If you don't get any offers or interested parties in the first 4 weeks, the only way to boost the interest levels again is to reduce the price. And this is not necessarily just a few thousand pounds. To boost the interest levels, you need to move the property into a new market, with new buyers that might not have seen your property already. You need to put your property into a new price bracket. This can come at quite a cost - at the premium price ranges, it could mean that your reduction will need to be in the tens of thousands!
Testing the Market
Wouldn't it be better if you could test the market without starting this ticking clock? If you could try the pricing strategy and market without broadcasting to the whole world.
If you have no takers with an off-market strategy, there's no harm done. You can simply reassess the situation and try again without any restrictions on the price brackets on the property websites. Plus, you don't have to explain anything to your neighbours, friends or family.
Not only could this save face, but it could also save you thousands of pounds in unnecessary price reductions.